Brightway LED Lighting now offers a full line of LED video displays for indoor or outdoor use, available in ultra high definition and high definition pixel pitches to deliver true lifelike quality images and video.
Outdoor LED Displays
Applications
Indoor LED Modular Poster Displays
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Knowledge Base
Commercial businesses use LED displays for dynamic advertising, enhanced branding, and improved customer engagement. They are also used for displaying real-time information, such as menus or transit schedules, and for creating immersive experiences in various indoor and outdoor settings.
Advertising and marketing
- Outdoor billboards: Bright, full-color LED billboards are placed in high-traffic areas like city centers and highways to display dynamic ads that capture the attention of motorists and pedestrians.
- Window displays: Retailers and other businesses install transparent or ultra-bright LED screens in their storefront windows to advertise products, promotions, or their brand to passersby, without blocking natural light.
- Digital signage: Scrolling message boards and digital posters advertise new products, promotions, and special offers in retail stores, malls, and supermarkets.
- Event promotion: Businesses use mobile LED trailers and screens at concerts, festivals, trade shows, and other events to display sponsor messages, dynamic branding, and information to large audiences.
In-store customer engagement
- Interactive kiosks: Interactive LED displays with touch capabilities provide customers with product information, help with wayfinding, or enable self-service.
- Menu boards: Restaurants and cafes use digital menu boards to display menu items, prices, and specials. This allows for quick, easy, and dynamic updates compared to traditional static boards.
- Floor displays: In entertainment centers and shopping malls, interactive LED floor displays can be used to create dynamic visual effects that respond to customer movements.
- Shelf displays: Some retailers use small LED displays on shelves to show pricing, promotions, and digital advertising, enabling real-time content updates.
Corporate and public information
- Internal communication: Companies place LED video walls in office lobbies and boardrooms to display corporate branding, welcome messages, presentations, and internal communications.
- Wayfinding: In large public venues, such as airports, train stations, and museums, LED displays provide directions, maps, and other important guidance.
- Information boards: Transit hubs and public spaces use LED screens for real-time schedule updates, news, weather, and other important public announcements.
- Healthcare: Hospitals and clinics use digital signage in waiting rooms and hallways to share patient information, schedules, and health awareness messages.
Architectural and aesthetic applications
- Building facades: LED screens can be integrated into a building’s glass or curtain walls to display large-scale dynamic advertisements or architectural lighting, enhancing the urban landscape.
- Creative shapes: Flexible LED displays can be bent and curved to fit unconventional surfaces, which is useful for artistic installations, exhibitions, and brand launches.
- 3D billboards: Special LED billboards create lifelike, immersive 3D visual effects without requiring special glasses, making for more eye-catching advertising.